By iDoctorMarketing
April 17, 2014

Why Doctors should hire a Marketing Agency

Increased visibility on the search engine

The world has become increasingly digital and the internet has become a primary source for people to find and learn about various services, including medical services. As a result, it has become increasingly important for doctors and medical practices to have a strong online presence. A marketing agency can help increase a doctor’s visibility on search engines, making it easier for potential patients to find them online.

One of the key ways a marketing agency can increase a doctor’s visibility on search engines is through search engine optimization (SEO)

SEO involves optimizing a website and its content so that it appears higher in search engine results pages (SERPs) for specific keywords and phrases related to the doctor’s services.

This is done by analyzing the website’s current performance, identifying areas for improvement, and implementing tactics such as keyword optimization, link building, and content creation to improve its ranking.

By optimizing a doctor’s website for search engines, a marketing agency can help make sure that it appears at the top of SERPs when potential patients search for relevant medical services. This can greatly increase the number of people who visit the website and potentially become patients, as well as helping the doctor establish a strong online presence and credibility.

Increased patient visits

Another benefit of hiring a marketing agency for a doctor’s practice is the increased number of patient visits. A doctor marketing agency can help increase patient visits by using various marketing tactics, such as email marketing, social media marketing, and online advertising.

For example, email marketing involves sending targeted, personalized emails to a list of potential patients. These emails can include information about the doctor’s services, promotions, and other relevant information. Email marketing can be an effective way to reach potential patients and increase their likelihood of visiting the practice.

Social media marketing involves promoting the doctor’s services on social media platforms, such as Facebook, Instagram, and Twitter. A marketing agency can help create and manage a social media presence for the doctor, including posting content, responding to comments and messages, and running targeted ads. Social media marketing can be a great way to reach a large, targeted audience and increase patient visits.

Online advertising is another way a marketing agency can help increase patient visits. This involves placing targeted ads on websites, search engines, and social media platforms to reach potential patients. Online advertising can be highly targeted and effective, allowing the doctor to reach a specific audience and increase patient visits.

Increased reputation & patient reviews, & Google Maps optimization

In addition to increasing visibility and patient visits, a marketing agency can also help improve a doctor’s reputation and patient reviews. This is important because positive patient reviews can greatly impact a doctor’s online reputation and credibility, as well as influence potential patients’ decision to visit the practice.

A marketing agency can help improve a doctor’s reputation and patient reviews by implementing tactics such as reputation management, online reviews, and Google Maps optimization. Reputation management involves monitoring and addressing any negative reviews or comments about the doctor online, as well as promoting positive reviews and feedback. Online reviews involve encouraging patients to leave positive reviews on websites such as Google, Yelp, and Healthgrades.

Google Maps optimization is a specific form of SEO that focuses on improving a doctor’s visibility on Google Maps. This involves optimizing the doctor’s Google My Business listing, which appears when people search for medical services on Google Maps. A marketing agency can help optimize the doctor’s listing by updating information, adding photos and videos, and encouraging patients to leave reviews. This can greatly improve the doctor’s visibility on Google Maps and increase the likelihood of potential patients visiting the practice.

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